Target Details East Lansing Plan, Including July Opening

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Friday, May 17, 2019, 4:48 pm
Maysa Sitar

The Center City District project will see a major milestone this summer with the opening of East Lansing’s new, small-format Target at 201 East Grand River Avenue.

The store, set to open July 21, will feature a selection of items catering to the surrounding community and will hire 80 “team members” – Target’s lingo for employees.

ELi spoke to Target Spokesperson Jacqueline DeBuse, who explained that each store is designed to fit the area around it.

She noted that Target talks with “guests, community leaders, [and] local organizations” to gather information to best format the store.

East Lansing’s “mini” Target will likely include college-themed products, though DeBuse emphasized Target’s commitment to the non-student population.

“We also want to make sure it feels really relevant for the guests in East Lansing who are walking in the door,” said DeBuse. “We want all of our stores to feel like Target. When a guest walks in we want them to feel like they’re in a Target, no matter how big or small it is.”

More information on the store’s contents will be released a few weeks prior to the opening.

DeBuse explained that the relatively high number of employees is, in fact, proportionate to a full-size Target store. While she did not provide specifics, she said Target hires “typically a mix of full-time and part-time employees”.

When asked about worker benefits, DeBuse referred to an earlier press release, which read, “In addition to market competitive wages, Target also offers various education benefits, such as tuition and GED reimbursement.”

She noted that these benefits are, “often relevant to the stores [that Target] opens near campuses.”

Applications for jobs at the new store are being processed through a link found here, and will also be accepted in person at one of job fairs to be held at the Okemos Target on Marsh Road. These will be held on May 20, 22, and 25 from 10 a.m. to 6 p.m.; May 21 from 12 p.m. to 8 p.m.; and May 24 from 11 a.m. to 7 p.m.


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