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About two months ago, a colleague of my spouse came over to our home for an office party and said to me she was sad that ELi had ceased publication. I asked her what the heck she was talking about, particularly given that I’d been up most of the night before working on a breaking story for our readers.
Turns out she only accesses ELi via Facebook, and Facebook’s mysterious algorithm had decided she didn’t need to see our news anymore.
As you probably know, Facebook is a private, for-profit company that decides for you what you will see on Facebook, and it decides it according to Facebook’s advantage.
We can try paying Facebook to “boost” ELi’s posts, and we do sometimes. But we have absolutely no idea what happens with those boosts other than that they spend down donated money. Facebook shows us only vague metrics of what they’re doing with our advertising dollars. We hate spending donor money on ads that may be useless.
So what do we want you to know if you access ELi primarily or only through Facebook?
Thanks for listening and reading! Here’s a four-minute video that explains what we do — please watch it and share it!
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