Matching Donation Aims at ELi’s Sustainability Goal

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Monday, January 30, 2017, 8:48 am
Alice Dreger, Publisher

With tomorrow at midnight marking the deadline for East Lansing Info’s sustainability campaign, an anonymous ELi donor has offered a match to help get us to the goal. The match is aimed at people who have not yet pledged a monthly commitment to East Lansing Info for 2017.

The donor is offering to match up to $100/month for new monthly donor pledges. Pledges made before tomorrow’s deadline via ELi’s PayPal monthly patronage system will be matched dollar-for-dollar by an increased monthly pledge from this donor.

This means that if we get $100/month in new donor pledges by our deadline, we will in fact obtain $200/month in monthly pledges.

Right now, we are just $219/month short of our sustainability goal, so this offer may well put us over the top, if previous or new donors also provide just $19/month more or about $240 in lump sum contributions.

The donor tells ELi she is doing this “to encourage more people to donate.” She is one of 420 people who have helped ELi financially since we began our service in September 2014.

There are three easy ways for people to help meet our sustainability goal right now:

  1. Send a check for the year total of the yearly pledge (monthly amount x 12), payable to East Lansing Info, PO Box 115, East Lansing, MI 48826. If you’re going to do this, email us at to let us know so we can calculate it in to our campaign. If you have not already made a monthly pledge, we’ll count your monthly amount towards the match.
  2. Use a major credit card to make a lump-sum donation via PayPal. If you have not already made a monthly pledge, we’ll divide this sum by twelve and count that towards the match.
  3. Use a major credit card to make an automated monthly donation via PayPal. If you have not already made a monthly pledge, we’ll count that towards the match.

Donations to East Lansing Info are tax-deductible in the year in which they are made.

Our heartfelt thanks go out to this matching donor as well as to all of you who have partnered with us to provide this critical public service to our community! Thank you for getting us this close to our goal!


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